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BrandHKUMed
ProjectBrand Identity
Person wearing a grey button-down shirt carrying a large black tote bag with white HKUMed branding.

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

black tote bagtote bagblack bagHKUMed tote bagperson holding baggrey shirtbutton down shirt

Description

A person wearing a grey button-down shirt is captured holding a large black fabric tote bag. The bag prominently features bold white typography reading HKUMed. The composition is clean and minimalist, presented against a bright, neutral indoor background with soft natural lighting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color

Jet Black (50%)
Light Grey (50%)

Background

White Seamless

Context

Advertising Campaign