HKUMed

Oct 2020

Toby Ng Design developed a comprehensive brand identity system for HKUMed, establishing a cohesive visual language for the institution across its academic departments and research centres. The project prioritizes minimalist structure and typographic hierarchy, utilizing a high-contrast black and white palette to maintain professional clarity across all applications. The system integrates official crest emblems with structured logotypes, standardizing usage across stationery suites, editorial brochures, and environmental signage. Emphasizing clean, architectural layouts, the branding incorporates precise details such as debossed textures and dimensional signage to create a tactile and consistent corporate presentation. Techniques such as vector design and editorial layout ensure legibility across both digital and physical touchpoints. This brand system is defined by its clean, minimalist aesthetic, reinforcing the institution's institutional presence through consistent typography and refined graphic elements.

Horizontal, Commercial, Clean, Minimalist

Typography