Logo
Close-up of a white lab coat pocket featuring embroidered HKUMed branding with a person wearing a wristwatch.
Flat lay of minimalist HKUMed stationery suite including letterhead, envelopes, and brochures on a neutral background
White booklet titled State of the Faculty Address 2018 leaning against a pale grey studio wall designed by Toby Ng Design for HKUMed
Large white HKUMed typography sign in a bright modern interior lobby with wooden stairs and a blurred person walking.
Monochrome graphic identity system showing various department logos for HKUMed arranged neatly on a plain background
White business card featuring HKUMed typography resting on a dual-tone grey surface, captured from above.
Isometric view of multiple white stationery sheets featuring grey halftone cross patterns and HKUMed branding.
Person wearing a grey button-down shirt carrying a large black tote bag with white HKUMed branding.
Embossed HKUMed university crest on textured white paper stationery against a pale grey surface
Hand holding a white thank you card with cursive handwritten text against a plain grey background
HKUMed brand identity guidelines document showcasing typography, logo placement rules, and color usage designed by Toby Ng Design.
Close-up of a white lab coat pocket featuring embroidered HKUMed branding with a person wearing a wristwatch.
Flat lay of minimalist HKUMed stationery suite including letterhead, envelopes, and brochures on a neutral background
White booklet titled State of the Faculty Address 2018 leaning against a pale grey studio wall designed by Toby Ng Design for HKUMed

HKUMed Brand Identity 2020

About

Toby Ng Design has developed a comprehensive brand identity system for HKUMed, establishing a cohesive visual language across the institution's various academic departments and research centres. The project prioritizes minimalist structure and professional clarity, utilizing a high-contrast palette and systematic typographic hierarchies to unify the faculty's diverse applications. The identity suite encompasses a full range of corporate collateral, including stationery, brochures, and branded apparel. Across the materials, the execution leans into precise editorial design, featuring the official crest alongside bold sans-serif typography. Technical applications include sophisticated emboss and deboss effects on high-quality paper stocks and clear spatial diagrams that dictate logo placement and color usage. Throughout the various visual assets, the work maintains a clean, architectural feel. The application of the system extends to environmental graphics and digital layouts, ensuring consistency from printed institutional communications to large-scale dimensional signage.

Brand

HKUMed

Credits

Toby Ng Design
Graphic Design

Styles

HorizontalCommercialCleanMinimalist

Techniques

Typography
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