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BrandHKUMed
ProjectBrand Identity
Flat lay of minimalist HKUMed stationery suite including letterhead, envelopes, and brochures on a neutral background

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

brand identity stationerystationery suitebrand identitystationery designHKUMed stationeryletterheadbusiness cardsbrochuresenvelopes

Description

A flat lay photograph displays a comprehensive brand identity and stationery suite for HKUMed, featuring letterheads, envelopes, business cards, and brochures arranged on a neutral surface. The design emphasizes clean, bold typography utilizing the HKUMed logotype alongside minimalist grid layouts and subtle crest branding. The composition is shot from a top-down perspective with crisp, even lighting that highlights the textured white paper stocks. Created by Toby Ng Design for the Brand Identity project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign