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BrandHKUMed
ProjectBrand Identity
HKUMed brand identity guidelines document showcasing typography, logo placement rules, and color usage designed by Toby Ng Design.

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

brand identity guidelinesbrand identityidentity guidelinesHKUMed brand identityHKUMed guidelines

Description

This presentation showcases the brand identity guidelines for HKUMed, created by Toby Ng Design. The layouts feature crisp typography, clear spatial diagrams, and comprehensive rules for logo placement, minimum clearspace, and secondary signature formats. Pages detail color usage palettes and specify the Helvetica Neue typeface family as the primary English typography. The clean editorial design emphasizes minimalist structure and high-contrast black and white layouts.

Style

Horizontal, Corporate, Clean, Minimalist

Techniques

Typography, Data visualisation

Industries

Enterprise & B2B Software

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Brand Film / Corporate Video