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BrandHKUMed
ProjectBrand Identity
Large white HKUMed typography sign in a bright modern interior lobby with wooden stairs and a blurred person walking.

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

hkumed signhkumed typographywhite dimensional lettersbrand identity signwhite lettering

Description

Large white dimensional lettering displaying HKUMed stands in the foreground of a bright modern interior space designed by Toby Ng Design. The background features light-toned wooden staircases, smooth white columns, and curved ceiling architectural details. A blurred figure walking past on the left side shows motion blur. Natural daylight streams across the polished light grey floor, casting soft linear shadows.

Style

Horizontal, Commercial, Clean

Techniques

Long exposure, Natural light

Color

Pure White (70%)

Background

Hotel Lobby

Context

Brand Film / Corporate Video