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BrandHKUMed
ProjectBrand Identity
Monochrome graphic identity system showing various department logos for HKUMed arranged neatly on a plain background

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

HKUMed brand identityHKUMed logobrand identitylogo design

Description

This graphic design project presents the comprehensive brand identity system for HKUMed, featuring structured departmental logotypes arranged neatly in a clean grid layout. The visual system incorporates official crest emblems paired with typographic hierarchies in English and Chinese. Created by Toby Ng Design, the branding establishes a cohesive visual language across various academic departments, research centres, and schools within the institution. The composition uses high-contrast black typography against a clean white background to ensure optimal legibility and professional clarity.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Vector

Industries

Enterprise & B2B Software

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign, Website / Web