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BrandHKUMed
ProjectBrand Identity
White business card featuring HKUMed typography resting on a dual-tone grey surface, captured from above.

HKUMed Brand Identity 2020

Associated creatives

Toby Ng Design
Toby Ng DesignGraphic Design

Tags

white business cardbusiness cardhkumed typographytypographybrand identitypaper card

Description

A minimalist brand identity showcase featuring a rectangular white paper card set against a diagonally divided light grey and dark grey surface. The card displays bold, clean black sans-serif typography reading HKUMed alongside a subtle debossed emblem in the upper right corner. Soft directional lighting casts a gentle shadow beneath the card, creating depth and a clean architectural feel. The composition is captured from a straight-on overhead angle, emphasizing geometric lines and minimal styling. This brand identity project was designed by Toby Ng Design.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Pure White (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Brand Film / Corporate Video