BrandHKUMed
ProjectBrand Identity

HKUMed Brand Identity 2020
Associated creatives
Tags
Description
This close-up image showcases an embossed university crest on textured white paper stationery, part of the Brand Identity project designed by Toby Ng Design for HKUMed. The composition features a clean, minimalist layout with soft directional lighting that highlights the physical relief and fine grain of the paper surface. Set against a neutral grey background, the crisp impression demonstrates precise craftsmanship and sophisticated corporate branding.
Style
Artistic, Horizontal, Clean, Minimalist
Techniques
Emboss & Deboss, Soft Light
Color
Off-White (90%)
Medium Grey (10%)
Background
Paper Texture
Context
Brand Film / Corporate Video