Cricket Australia New Brand Platform 2024

Description

This portrait features a male cricketer in traditional whites holding a green cricket cap, captured from a low angle against a clear blue sky. Photographed by Tobias Rowles for Cricket Australia as part of the New Brand Platform project, the image emphasizes natural lighting and crisp detail. The athlete looks upward with a focused expression, wearing a collared white sports shirt with embroidered detailing. The composition highlights the subject against the open sky, reflecting a clean and authentic aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Golf

Color

Background

Clear Sky

Context

Advertising Campaign