Brand Identity 2023

Description

A man stands facing away from the camera in front of shelves packed with various magazines and publications. He wears a bright royal blue crewneck t-shirt featuring prominent yellow typography on the back that reads Open minds advised. The composition is captured from a straight-on medium shot, focusing on the back of the shirt and the textured backdrop of stacked print media. The lighting is even and natural, highlighting the bold contrast between the blue garment and the pale yellow lettering.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Background

Retail Store

Context

Advertising Campaign, Editorial