Freeform Brand Identity 2023

Description

This vertical image features a low-angle outdoor composition capturing two individuals holding smartphones against a bright clear blue sky. The smartphone on the left features a white case with bold magenta custom typography displaying the brand name Freeform. The smartphone on the right displays an abstract geometric pattern in matching pink and white tones. Both devices are held closely to the camera lens, showcasing the graphic design and branding details against the natural light. The people are partially visible in the lower background with soft focus.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Background

Clear Sky

Context

Advertising Campaign