Description

This outdoor billboard campaign for Freeform showcases the brand identity for The Watchful Eye. Designed in collaboration with COLLINS, featuring typefaces by Monotype and Neue Haas Grotesk, the large outdoor sign displays bold purple and white branding alongside a portrait of a woman resting her chin on her hand. The billboard is mounted atop a commercial building facade completely covered in dense green ivy foliage under a clear sky. A tall lamppost stands in the foreground, framing the urban architectural setting.