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Brand
Freeform
ProjectBrand Identity
Hand holding a smartphone displaying an image of Yara Shahidi in a green dress against a purple background.

Freeform Brand Identity 2023

Associated creatives

COLLINS
COLLINSGraphic Deaign
Monotype
MonotypeTypeface
Neue Haas Grotesk
Neue Haas GroteskTypeface

Tags

smartphone in handsmartphonehand holding phoneyara shahidi portraityara shahidimobile phone display

Description

This photograph features a hand holding a modern smartphone displaying a digital portrait on its screen. The screen shows actress Yara Shahidi smiling while wearing a lustrous green dress against a purple background, accompanied by overlaid white text reading Happy Birthday Yara Shahidi. The hand holding the device is positioned in front of an out-of-focus background of foliage and warm sunlight casting soft shadows. The image was created as part of the brand identity project for Freeform by COLLINS, utilising typography and design elements.