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BrandFreeform
ProjectBrand Identity
Large outdoor advertising billboard with purple and pink typography mounted on a light-colored commercial building exterior.

Freeform Brand Identity 2023

Associated creatives

COLLINS
COLLINSGraphic Deaign
Monotype
MonotypeTypeface
Neue Haas Grotesk
Neue Haas GroteskTypeface

Tags

advertising billboardbillboard signbillboardbrand identity billboardbrand identityoutdoor advertisingtypography postertypography

Description

An exterior view showing a large rectangular advertising billboard mounted on the white facade of a commercial building. The billboard features a deep blue background with vibrant pink stylized typography reading 'Love at first watch.' and 'Freeform'. Natural daylight illuminates the architectural surfaces and the banner signage from above. The composition captures the urban placement of the brand identity project designed by COLLINS using Monotype typefaces.

Style

Horizontal, Commercial, Warm, Clean

Industries

Apps & Digital Platforms

Background

Commercial Office

Context

Out of Home (OOH)