Logo
  • Home
  • ·Media
  • ·MoMA PS1 Warm Up Brand Identity Typography Design
Brand
MoMA PS1’s Warm Up has letters that dance to music
ProjectBrand Identity
Bold blue typography reading YOUR PLACE FOR 120 BPM BEFORE MIDNIGHT on a light blue background.

MoMA PS1’s Warm Up has letters that dance to music Brand Identity 2026

Associated creatives

SMLXL
SMLXLDesign
SMLXL
SMLXLMotion
Ryan Muir
Ryan MuirPhotography
Marissa Alper
Marissa AlperPhotography
Noel Woodford
Noel WoodfordPhotography
Posterize
PosterizePhotography

Tags

typography designblue typographygraphic designbrand identityblue letters

Description

This graphic design piece presents the brand identity for MoMA PS1 Warm Up, featuring distorted blue typography against a lighter blue background. The bold lettering fractures and stretches across the vertical composition. Created by design studio SMLXL, the visual execution emphasizes dynamic movement and rhythm.