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Freeform

Brand Identity
Brand
Freeform
ProjectBrand Identity
Date

Jul 2023

Description

The brand identity for Freeform, developed by COLLINS, presents a cohesive visual language defined by bold typography and an energetic color palette. Leveraging custom typefaces created in collaboration with Monotype and Neue Haas Grotesk, the identity manifests across a variety of touchpoints, ranging from environmental signage and large-format outdoor billboards to apparel and mobile-first digital assets. Executed with a focus on clean, high-contrast layouts, the work emphasizes geometric precision and vibrant saturations. The application across urban settings and lifestyle collateral illustrates a versatile system, characterized by natural light and expressive, clean composition styles.

Style

Vertical, Commercial, Clean, Warm

Techniques

Natural light

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