David McKendrick Brand Identity 2021

Description

An open magazine spread features two distinct photographic plates showcasing blue baseball caps worn by a person, presented on crisp white pages with accompanying editorial text and captions. The left page displays the back of a blue cap with a small embroidered emblem, captioned with photography and styling credits. The right page features the front profile of a blue cap with gold embroidered lettering reading Notre Dame, accompanied by a multi-line paragraph of descriptive text underneath. The layout is clean and minimalist, utilizing structured typography, generous white space, and a classic editorial grid. The overall composition highlights graphic design, publication formatting, and photographic documentation within a printed publication.

Style

Editorial, Horizontal, Clean

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

White Seamless

Context

Editorial