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BrandFreeform
ProjectBrand Identity
Outdoor billboard featuring Freeform brand identity with typography, portraits, and palm trees against a clear sky

Freeform Brand Identity 2023

Associated creatives

COLLINS
COLLINSGraphic Deaign
Monotype
MonotypeTypeface
Neue Haas Grotesk
Neue Haas GroteskTypeface

Tags

freeform brand identitybrand identityfreeform billboardoutdoor billboardbillboard designtypographygraphic design

Description

An outdoor billboard display showcasing the brand identity for Freeform against an urban street setting with palm trees under a clear sky. The installation features four distinct vertical panels with bold custom typography and character portraits. Designed by COLLINS, the branding incorporates expressive typography created in collaboration with Monotype and Neue Haas Grotesk. The composition balances graphic text with character imagery across maroon, green, and neutral panel backgrounds.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography

Industries

Streaming Platforms

Color

Jet Black (30%)
Forest Green (30%)
Pure White (30%)

Background

Street

Context

Out of Home (OOH)