Homeroom Brand Identity 2021

Description

A man wearing a vibrant yellow t-shirt stands outdoors next to a heavily weathered and rusted metal dumpster covered in graffiti and stickers. The back of the t-shirt displays a prominent black graphic with bold typography reading Homeroom alongside a photographic print of a seated person with a raised fist. Direct sunlight casts sharp shadows across the concrete pavement and the rusty industrial surface in the background. The composition is captured from a slightly elevated rear angle, focusing on the branded apparel and its graphic details. Graphic design for the project is credited to Mucho.

Style

Horizontal, Commercial, Warm, Gritty

Techniques

Natural light, Screen print / silkscreen

Color

Background

Garage

Context

Advertising Campaign, Digital / Display Advertising