Freeform Brand Identity 2023

Description

A person holds up a vibrant purple and green booklet featuring the Freeform brand typography against the backdrop of a large Ferris wheel. The bright natural lighting highlights the bold graphic design elements and contrasting color blocks on the cover. The sky above is clear with soft clouds visible around the structural metal framework of the amusement ride. This brand identity project was created by COLLINS with typography by Monotype using Neue Haas Grotesk.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Broadcast & TV Networks

Color

Background

Clear Sky

Context

Advertising Campaign