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ProjectAthletics 2023 Ad Campaign
Model wearing a visor with a reflective shield and a sage green top for Fear of God Athletics 2023 campaign.

Athletics 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Nadav Kander
Nadav KanderPhotographer
Diane Chiu
Diane ChiuModels
Quannah Chasinghorse
Quannah ChasinghorseModels
Taemin Park
Taemin ParkModels
and Fabien Naivo
and Fabien NaivoModels

Tags

model in reflective visorreflective visorvisorsage green topsage green appareltop

Description

This portrait from the Fear of God Athletics 2023 ad campaign was photographed by Nadav Kander, with creative direction by Jerry Lorenzo. The image features a model centered against a neutral studio backdrop, wearing a wide-brimmed visor equipped with a reflective metallic shield that conceals the upper face. The subject wears a sage green top featuring three vertical stripes on the chest. The composition uses soft, diffused lighting and a subdued color palette to create an austere aesthetic.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Sportswear

Color

Sage (70%)

Background

Grey Seamless

Context

Advertising Campaign