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ProjectAthletics 2023 Ad Campaign
Model wearing a black beanie, white cap, ski goggles, and a black layered sweatshirt against a neutral background.

Athletics 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Nadav Kander
Nadav KanderPhotographer
Diane Chiu
Diane ChiuModels
Quannah Chasinghorse
Quannah ChasinghorseModels
Taemin Park
Taemin ParkModels
and Fabien Naivo
and Fabien NaivoModels

Tags

model in black beanieblack beaniemodel wearing ski gogglesski gogglesblack sweatshirtlayered black sweatshirt

Description

This portrait from the Fear of God Athletics 2023 ad campaign features a model styled in layered black apparel. The subject wears a dark black beanie topped with a white cap, accompanied by reflective ski goggles resting across the brim. A textured black sweatshirt with thick strap details is worn over an inner layer, complemented by dark gloves and a carrying strap. The composition utilizes a soft, neutral backdrop and subdued lighting to emphasize the structural silhouettes and technical layering. Photographed by Nadav Kander under the creative direction of Jerry Lorenzo.

Style

Editorial, Vertical, Desaturated

Industries

Sportswear

Color

Jet Black (70%)
Off-White (30%)

Background

White Seamless

Context

Advertising Campaign