BrandFear of God
ProjectAthletics 2023 Ad Campaign

Fear of God Athletics 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This image from the Fear of God Athletics 2023 ad campaign, photographed by Nadav Kander, features three models walking forward against a muted, minimalist background with a striking ground reflection. The composition centers on a group of three figures wearing dark sportswear, jackets, and accessories, captured in a desaturated, cinematic tone. The soft lighting and clean spatial arrangement emphasize the structured silhouettes and textures of the apparel. Jerry Lorenzo served as Creative Director for the project.
Style
Horizontal, Commercial, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (60%)
Camel (40%)
Background
White Seamless
Context
Advertising Campaign





