Athletics 2023 Ad Campaign 2023

Description

This editorial image from the Fear of God Athletics 2023 ad campaign features a model wearing a reflective visor and layered grey athletic apparel, walking deliberately through shallow water. Subtle ripples emanate outward from each step, creating a symmetrical reflection in the calm surface below. The environment is enveloped in a monochromatic, foggy atmosphere that mutes the surrounding light and horizon. Captured by photographer Nadav Kander, the composition relies on minimalist tones and atmospheric depth to highlight the sculptural drapery of the clothing. The subdued colour palette and atmospheric haze create a stark, contemplative mood.

Style

Editorial, Horizontal, Desaturated, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Ocean

Context

Advertising Campaign