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ProjectAthletics 2023 Ad Campaign
Three models standing in a minimal hazy studio with a distinct floor reflection for Fear of God Athletics 2023 ad campaign.

Athletics 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Nadav Kander
Nadav KanderPhotographer
Diane Chiu
Diane ChiuModels
Quannah Chasinghorse
Quannah ChasinghorseModels
Taemin Park
Taemin ParkModels
and Fabien Naivo
and Fabien NaivoModels

Tags

three models standingthree modelsmodels standinglayered outerwearathletic apparel

Description

This portrait for the Fear of God Athletics 2023 ad campaign features three models standing in a minimalist studio environment with a prominent floor reflection. The image is bathed in a soft, desaturated tone with a hazy atmosphere that obscures fine details. The composition places the trio centrally against a neutral, monochromatic backdrop that creates a symmetrical visual balance. Photographer Nadav Kander utilizes subdued lighting to emphasize the structural silhouettes of the layered outerwear and athletic apparel. The overall aesthetic is restrained and atmospheric, focusing purely on form and presence.

Style

Horizontal, Commercial, Desaturated

Industries

Sportswear

Color

Off-Black (50%)
Camel (50%)

Background

Grey Seamless

Context

Advertising Campaign