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BrandFear of God
ProjectAthletics 2023 Ad Campaign
Motion-blurred figure in dark clothing standing on rounded stones against a muted neutral background with reflective surface

Fear of God Athletics 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Nadav Kander
Nadav KanderPhotographer
Diane Chiu
Diane ChiuModels
Quannah Chasinghorse
Quannah ChasinghorseModels
Taemin Park
Taemin ParkModels
and Fabien Naivo
and Fabien NaivoModels

Tags

motion blurred figurefigure on stonesmotion blurred persondark clothingsculptural stones

Description

This image from the Fear of God Athletics 2023 ad campaign, photographed by Nadav Kander with creative direction by Jerry Lorenzo, features a motion-blurred figure standing among smooth, rounded sculptural stones. The composition employs a long exposure technique, creating ghosted motion trails and a distinct reflection on the glossy horizontal ground plane. The palette consists of muted neutral tones, establishing a minimalist and conceptual aesthetic. The lighting is soft and diffuse, enhancing the atmospheric quality of the studio set.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Long exposure

Industries

Designer Fashion

Color

Jet Black (50%)
Beige (50%)

Background

Set-dressed

Context

Advertising Campaign