ProjectAthletics 2023 Ad Campaign

Athletics 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This vertical campaign image for the Fear of God Athletics 2023 project features a silhouetted figure standing in a shallow, reflective pool of water. The subject wears a dark hooded jacket, trousers, beanie, and carries a large duffel bag slung over the shoulder. The composition employs a muted, monochromatic color palette and atmospheric lighting. Nadav Kander photographed the scene, capturing a minimalist aesthetic.
Style
Editorial, Vertical, Monochrome
Industries
Sportswear
Color
Jet Black (50%)
Background
Gradient
Context
Advertising Campaign





