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ProjectAthletics 2023 Ad Campaign
Close-up portrait of a model wearing a knit beanie and reflective ski goggles against a pale background.

Athletics 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Nadav Kander
Nadav KanderPhotographer
Diane Chiu
Diane ChiuModels
Quannah Chasinghorse
Quannah ChasinghorseModels
Taemin Park
Taemin ParkModels
and Fabien Naivo
and Fabien NaivoModels

Tags

model in ski gogglesski gogglesknit beaniebeaniemodel wearing beaniemodel wearing ski goggles

Description

This close-up portrait from the Fear of God Athletics 2023 ad campaign features a model framed tightly against a neutral, minimalist background. The subject wears a dark knit beanie paired with large reflective ski goggles featuring yellow-tinted lenses. The composition is centered, emphasizing the textures of the headwear and the muted tones of the scene. Photographed by Nadav Kander with creative direction by Jerry Lorenzo, the image employs soft lighting to create subtle shadow gradients across the face.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Natural light

Industries

Sportswear

Color

Charcoal (60%)
Golden Yellow (40%)

Background

White Seamless

Context

Advertising Campaign