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ProjectAthletics 2023 Ad Campaign
Model seated on shoulders of another wearing sportswear and sunglasses against a neutral seamless backdrop

Athletics 2023 Ad Campaign 2023

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Nadav Kander
Nadav KanderPhotographer
Diane Chiu
Diane ChiuModels
Quannah Chasinghorse
Quannah ChasinghorseModels
Taemin Park
Taemin ParkModels
and Fabien Naivo
and Fabien NaivoModels

Tags

two models stacked posingtwo models posingmodels posingoversized grey sweatshirtgrey sweatshirtsweatshirtreflective sunglassessunglassesbaseball capleather glovesgloves

Description

This striking portrait from the Fear of God Athletics 2023 ad campaign features two models staged in a dramatic stacked pose against a minimal neutral backdrop. The lower figure wears dark outerwear and gloves, while the upper model sits atop their shoulders wearing an oversized grey sweatshirt and a baseball cap with reflective sunglasses. The muted color palette, soft directional lighting, and sculptural composition create a cinematic, high-fashion aesthetic. Nadav Kander directed the photography, capturing the architectural silhouette of the apparel.

Style

Editorial, Vertical, Cinematic, Desaturated

Techniques

Natural light

Industries

Sportswear

Color

Medium Grey (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign