Falso Melbourne Brand Identity 2024

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Two wheatpaste campaign posters for Falso Melbourne mounted on a weathered green brick wall display striking conceptual brand imagery. The left poster features a flaky croissant on a silver plate holding a set of house keys, captioned with real estate copy. The right poster showcases an Italian greyhound dog lying on a red background with keys nearby. The photography by Lauren Bamford, with styling by Sarah Pritchard and graphic design by Studio Sly, captures the textured, layered street display with visible poster creases.