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BrandFalso Melbourne
ProjectBrand Identity
Two Falso Melbourne posters pasted on a green wall featuring a croissant with keys and an Italian greyhound dog.

Falso Melbourne Brand Identity 2024

Associated creatives

Studio Sly
Studio SlyGraphic Design
Lauren Bamford
Lauren BamfordPhotography
Foliolio
FoliolioPhotography
Sarah Pritchard
Sarah PritchardStyling
Studio Sly
Studio Sly
Lauren O'Connor
Lauren O'Connor

Tags

falso melbourne postersfalso melbournebrand identity posterscroissant with keysitalian greyhound dogwheatpaste postersadvertising posters

Description

Two wheatpaste campaign posters for Falso Melbourne mounted on a weathered green brick wall display striking conceptual brand imagery. The left poster features a flaky croissant on a silver plate holding a set of house keys, captioned with real estate copy. The right poster showcases an Italian greyhound dog lying on a red background with keys nearby. The photography by Lauren Bamford, with styling by Sarah Pritchard and graphic design by Studio Sly, captures the textured, layered street display with visible poster creases.

Style

Editorial, Vertical, Clean

Industries

Real Estate Platforms

Color

Pure White (50%)
Crimson (50%)

Background

Street

Context

Out of Home (OOH)