Falso Melbourne
Brand Identity
Feb 2024
Falso Melbourne’s brand identity project establishes a refined, minimalist aesthetic for the real estate sector. The work, led by graphic design studio Studio Sly, translates the brand’s presence through a cohesive visual language of clean lines, monochrome palettes, and deliberate material textures. From business stationery featuring embossed typography to conceptual outdoor campaign posters, the identity emphasizes tactile quality and precise craftsmanship. The project incorporates diverse media, including product photography by Lauren Bamford and Foliolio and styling by Sarah Pritchard. Visual components range from high-gloss metallic hardware compositions to intricate paper art sculptures. Through the use of emboss & deboss techniques and minimalist typography, the identity maintains a consistent, modern presence across print, digital mockups, and large-scale street displays.
Commercial, Clean, Vertical
