Falso Melbourne Brand Identity 2024

Description

This video showcases the brand identity project for Falso Melbourne, created with graphic design by Studio Sly, photography by Lauren Bamford and Foliolio, and styling by Sarah Pritchard. The sequence displays mobile phone mockups featuring visual elements including a croissant with a key, a grey greyhound against a red background, and stacked coloured tapes, paired with typographic manifesto panels. The clean composition highlights the artistic direction and cohesive visual storytelling developed for the brand.