Falso Melbourne Brand Identity 2024

Description

This studio photograph features a custom white traffic cone centered against a smooth gradient grey background. The cone bears black printed typography reading OPEN HOUSE vertically down the upper section, and FALSO MELBOURNE across the lower base. The lighting is soft and directional, casting a subtle shadow on the floor surface beneath the squared base of the object. This work forms part of the brand identity project for Falso Melbourne, with graphic design by Studio Sly and photography by Lauren Bamford.

Style

Vertical, Commercial, Clean

Color

Background

Grey Seamless

Context

Advertising Campaign