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Brand
Falso Melbourne
ProjectBrand Identity
Close-up of die-cut beige textured paper revealing white paper beneath with typography reading REAL ESTATE FOR THE NOW

Falso Melbourne Brand Identity 2024

Associated creatives

Studio Sly
Studio SlyGraphic Design
Lauren Bamford
Lauren BamfordPhotography
Foliolio
FoliolioPhotography
Sarah Pritchard
Sarah PritchardStyling
Studio Sly
Studio Sly
Lauren O'Connor
Lauren O'Connor

Tags

die cut paperdie cut cardbeige papertextured paperpaper designbrand identitytypography

Description

This graphic design piece for the Falso Melbourne brand identity project showcases a clean, minimalist aesthetic utilizing layered textured paper. A prominent beige card featuring a precise V-shaped die-cut reveals a smooth white paper layer underneath, casting soft shadows. Centered typography reads REAL ESTATE FOR THE NOW, flanked by secondary phrases in smaller serif lettering. The photography by Lauren Bamford captures the tactile paper quality and precise craftsmanship under natural lighting conditions.