Falso Melbourne Brand Identity 2024

Description

This commercial product photograph for Falso Melbourne features a meticulously crafted paper cup and saucer resting on a glossy, reflective dark surface. A deep crimson red gradient background creates a striking contrast with the crumpled white paper texture of the vessel. Liquid droplets are captured mid-air as they pour directly into the cup, creating subtle splashes across the rim. Studio lighting highlights the crinkled textures of the handmade paper sculpture while casting a sharp, clean reflection onto the base below. The minimalist composition emphasizes the tactile qualities of the paper art against the saturated background.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Paper Art, High-speed / freeze

Industries

Beverages

Color

Background

Solid Colour

Context

Advertising Campaign