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BrandFalso Melbourne
ProjectBrand Identity
Close-up of a stacked beige paper stationery set featuring the embossed black typography text Falso Melbourne.

Falso Melbourne Brand Identity 2024

Associated creatives

Studio Sly
Studio SlyGraphic Design
Lauren Bamford
Lauren BamfordPhotography
Foliolio
FoliolioPhotography
Sarah Pritchard
Sarah PritchardStyling
Studio Sly
Studio Sly
Lauren O'Connor
Lauren O'Connor

Tags

stationery setstationerypaper stationerybrand identityembossed typographytypographyblack typography

Description

This project features brand identity stationery for Falso Melbourne, showcasing stacked neutral beige paper sheets with clean, embossed black typography. The shot is captured with a shallow depth of field, emphasizing the tactile quality of the heavy paper stock. Graphic design by Studio Sly, photography by Lauren Bamford and Foliolio, and styling by Sarah Pritchard.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Emboss & Deboss

Color

Beige (90%)

Background

Paper Texture

Context

Website / Web