ProjectBrand Identity

Brand Identity 2024
Associated creatives
Tags
Description
This outdoor image features a large urban billboard mounted on the side of a building in a dense city environment. The billboard displays large bold black and pink typography reading 'LET'S BUILD SOMETHING BEAUTIFUL.' alongside several inset photographic panels depicting interiors and lifestyle scenes. The branding for Charney Companies appears prominently in the lower right corner. The surrounding architecture consists of multi-story brick and stone buildings under a partly cloudy sky. The composition is captured with natural daylight illuminating the urban scene.
Style
Horizontal, Commercial, Clean
Techniques
Typography, Natural light
Industries
Real Estate Platforms
Color
Jet Black (50%)
Hot Pink (30%)
Pure White (20%)
Background
Street
Context
Out of Home (OOH)