Beams Brand Identity 2023

Description

A large rectangular billboard featuring graphic design and photography posters is mounted on a dark brick and tiled wall above a paved street. The billboard displays multiple panels with bold typography reading Art Dance, Fashion Film, and Music Hire, alongside black-and-white and color imagery associated with the Beams brand identity. In the foreground, a person walks quickly past, captured with motion blur while wearing a dark hoodie, dark trousers, and white sneakers. The pavement is constructed of large stone slabs with scattered fallen leaves, and a metal bollard stands directly in front of the billboard structure.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Long exposure

Color

Background

Street

Context

Out of Home (OOH)