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BrandMcDonald's
ProjectThe Horizontal Breakfast Images
Giant red billboard with yellow text reading THE BREAKFAST TO GET YOU VERTICAL against a backdrop of city skyscrapers.

McDonald's The Horizontal Breakfast Images 2026

Associated creatives

Even/Odd
Even/OddProduction
William McVay
William McVayAgency / Creative
Joint
Joint
Joint
JointPost Production / VFX
Sonic Union
Sonic UnionMusic / Sound

Tags

red billboardbillboardyellow textred signoutdoor advertisingdigital billboard

Description

A giant red digital billboard displays bright yellow text reading THE BREAKFAST TO GET YOU VERTICAL, positioned amidst towering urban skyscrapers and commercial buildings. The towering display commands attention in a bustling city environment during daylight. Surrounding digital screens and storefronts add to the vibrant commercial atmosphere. This out of home advertising piece was created for McDonald's as part of The Horizontal Breakfast Images project.

Style

Horizontal, Commercial, Clean

Industries

Fast Food

Color

Scarlet (70%)
Golden Yellow (30%)

Background

Street

Context

Out of Home (OOH)