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Giant red billboard with yellow text reading THE BREAKFAST TO GET YOU VERTICAL against a backdrop of city skyscrapers.

McDonald's The Horizontal Breakfast Images 2026

About

A giant red digital billboard displays bright yellow text reading THE BREAKFAST TO GET YOU VERTICAL, positioned amidst towering urban skyscrapers and commercial buildings. The towering display commands attention in a bustling city environment during daylight. Surrounding digital screens and storefronts add to the vibrant commercial atmosphere. This out of home advertising piece was created for McDonald's as part of The Horizontal Breakfast Images project.

Brand

McDonald's

Project

McDonald's The Horizontal Breakfast Images 2026

Keywords

red billboardbillboardyellow textred signoutdoor advertisingdigital billboard

Credits

Even/Odd
Production
William McVay
Agency / Creative
Joint
Joint
Post Production / VFX

Styles

HorizontalCommercialClean

Industries

Fast Food

Background

Street

Context

Out of Home (OOH)
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