Occulus Brand Identity 2021

Description

An outdoor advertising billboard is mounted on a textured red brick building exterior, displaying the brand identity campaign for Occulus Quest 2. The large banner features bold typography reading "QUEST 2" alongside the release date "10.13.20", product hardware photography, and lifestyle imagery of a person wearing the VR headset. Below the billboard on the sidewalk, bicycle racks, orange construction barrels, and a parked bicycle are visible against the brick wall. The natural daylight illuminates the urban street scene, highlighting the architectural details of the brick facade and pavement.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Consumer Electronics

Color

Background

Residential Building

Context

Out of Home (OOH)