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BrandWeWork
ProjectBrand Identity
WeWork brand identity posters featuring line illustrations and typography on an exterior brick wall above a city street.

WeWork Brand Identity 2023

Associated creatives

Franklyn
FranklynGraphic Design

Tags

brand identity postersbrand identitypostersoutdoor muralsmuralstypographyline illustrationsillustrationsbrick wallstreet

Description

An exterior architectural shot displays outdoor wall posters and murals for WeWork as part of a brand identity project designed by Franklyn. The installation features large panels alternating between bold solid background colors and black sections containing the headline typography Made for you. Made for work., accompanied by whimsical line illustrations of people in office settings. The wall runs alongside a paved city street with painted crosswalk markings under bright natural daylight.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Industries

Enterprise & B2B Software

Color

Jet Black (40%)
Royal Blue (20%)
Burnt Orange (20%)

Background

Street

Context

Out of Home (OOH)