Occulus Brand Identity 2021

Description

An outdoor billboard advertising campaign for Occulus features a dynamic person wearing a white VR headset and controllers, captured mid-air in an energetic pose against a large white wall. Large black typographic text reads BEAT THE GAME across the background surface, accompanied by smaller branding details. The billboard is mounted along an urban street setting with an industrial water tower and chimney visible against an overcast sky in the upper background. The composition uses high contrast between the bold black lettering, the bright white panel, and the urban environment below.

Style

Horizontal, Commercial, Clean, Graphic

Industries

Consumer Electronics

Color

Background

Public Square

Context

Out of Home (OOH)