Charney Companies Brand Identity 2024

Description

This image showcases a brand identity campaign for Charney Companies, featuring wheatpasted posters adhered to a weathered, textured urban wall layered with torn paper and graffiti. Created by JTK Studio, the composition centers on bold typographic messaging featuring the phrase let s build something beautiful alongside the Charney brand name and photographic collage elements. The posters display a mix of clean white fields, bold black sans serif typography, and smaller interior photo inserts. The surrounding wall exhibits distressed concrete textures, peeling paper edges, and faded remnants of previous poster layers. The flat, direct lighting accentuates the tactile quality of the paper and the gritty urban surface underneath.

Style

Horizontal, Commercial, Gritty, Clean

Techniques

Collage, Typography

Color

Background

Concrete Texture

Context

Out of Home (OOH)