Charney Companies
Brand Identity
Aug 2024
Charney Companies’ brand identity program, developed by JTK Studio, integrates architectural development with a clean, typography-driven aesthetic. The project spans various touchpoints, from large-scale outdoor signage and urban wheatpasted posters to corporate publication design and promotional collateral. The visual system leans into a refined palette of cream, charcoal, and coral red, balanced by high-contrast graphic elements. By utilizing bold sans-serif typography—often featuring the brand’s core messaging—the identity bridges the gap between raw, industrial construction sites and polished corporate materials, maintaining consistency through a minimalist design approach and clear, architectural imagery.
Horizontal, Commercial, Clean
