ZVYK Brand Identity 2023

Description

A street-level urban photograph captures wheatpaste posters for the ZVYK brand identity affixed to a weathered brick and dark metal storefront wall covered in graffiti. On the left, a vibrant poster features orange and hot pink geometric patterns with bold typographic elements reading New Beauty Habits and the ZVYK logo. Adjacent to it on the right, a second poster displays a close-up portrait of a person with small facial patches and the ZVYK logo along the bottom margin. The posters show visible folds, creases, and textures from the wheatpasting process against the aged architectural backdrop.

Style

Editorial, Horizontal, Graphic

Techniques

Spray paint / graffiti

Industries

Cosmetics

Color

Background

Street

Context

Out of Home (OOH)