Brand
ProjectBrand Identity

ZVYK Brand Identity 2023
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Description
A street-level urban photograph captures wheatpaste posters for the ZVYK brand identity affixed to a weathered brick and dark metal storefront wall covered in graffiti. On the left, a vibrant poster features orange and hot pink geometric patterns with bold typographic elements reading New Beauty Habits and the ZVYK logo. Adjacent to it on the right, a second poster displays a close-up portrait of a person with small facial patches and the ZVYK logo along the bottom margin. The posters show visible folds, creases, and textures from the wheatpasting process against the aged architectural backdrop.