Burberry "Year of the Snake" 2024 Ad Campaign 2024

Description

Zhang Jingyi models for the Burberry Year of the Snake 2024 ad campaign, photographed by Walter Pfeiffer with creative direction by Daniel Lee and artistry by Qian Lihuai. The female model is captured full-length against a vibrant red slatted background casting linear shadows across the scene. She wears a cream-coloured knit sweater with an embroidered detail paired with a matching skirt and strappy sandals. The composition uses striking monochromatic contrast between the neutral apparel and the saturated red environment, creating a clean studio aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign