"Year of the Snake" 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait for the Burberry Year of the Snake campaign features model Zhang Jingyi photographed by Walter Pfeiffer. The subject stands against a vibrant background of red horizontal blinds, wearing a light cream knit sweater paired with a matching skirt and a distinctive red plaid fringed scarf wrapped around her neck and shoulder. Her pose is soft and contemplative, with one hand near her face. The lighting is warm and directional, accentuating the rich crimson tones of the backdrop and the textured fabrics of the apparel.
Style
Editorial, Vertical, Warm
Industries
Luxury Fashion Houses
Color
Cream (50%)
Scarlet (50%)
Context
Advertising Campaign