Burberry "Year of the Snake" 2024 Ad Campaign 2024

Description

This fashion campaign image for Burberry features model Zhang Jingyi posing within a dynamic composition framed by large woven wicker circular structures. She wears a vibrant red knitted sweater paired with light-coloured trousers, creating a strong contrast against the solid red background. The lighting is soft and directional, highlighting her features and long dark hair while maintaining a clean studio aesthetic. Captured by photographer Walter Pfeiffer as part of the Year of the Snake 2024 campaign, the portrait incorporates sculptural props that add depth and texture to the frame.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Background

Solid Colour

Context

Advertising Campaign