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Brand
Burberry
Project"Year of the Snake" 2024 Ad Campaign
Man kneeling inside a large circular red bamboo sculptural installation against a white background.

Burberry "Year of the Snake" 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Qian Lihuai
Qian LihuaiArtist
Walter Pfeiffer
Walter PfeifferPhotographer
Zhang Jingyi
Zhang JingyiModel

Tags

man kneeling inside red sculptureman kneelingred sculpturewoven red sculptureasian manwhite turtleneckartist Qian Lihuai

Description

This portrait from the Burberry "Year of the Snake" 2024 ad campaign features artist Qian Lihuai kneeling within a large, intricate circular sculpture made of woven red splints. The subject wears a white turtleneck sweater and dark trousers, positioned centrally amidst the voluminous red structure. The composition is captured against a clean, neutral white background with soft, even studio lighting that highlights the detailed texture and organic form of the red sculptural installation.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Scarlet (50%)

Background

White Seamless

Context

Advertising Campaign