"Year of the Snake" 2024 Ad Campaign 2024

Description

This fashion campaign image for Burberry's Year of the Snake 2024 project features model Zhang Jingyi photographed by Walter Pfeiffer. The subject wears a vibrant red knitted sweater paired with a matching fringed scarf adorned with an embroidered snake graphic. She is seated against a heavily textured bright red fabric backdrop, creating a monochromatic red composition. The lighting is soft and even, highlighting the tactile wool textures of the knitwear.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign